About Us
Our History - a century old legacy
In the 1920's C P Timber Industries was established and a legacy was born. Our history, one that spans a century, paints a meaningful portrait of a brand that fully appreciates the value of tradition and how it can keep us grounded while propelling us forward. We rely on our past, by staying faithful to our foundations while also possessing an astute sense of the present and an unwavering focus on the future.
The idea behind SOFAAB - customisation with convenience
SOFAAB was founded in 2018 with the aim of empowering all consumers to design and customise their own furniture, because we believe that homes should be as original as the people living inside them. Because we believe you know best. Because we believe in the designer in you, and with the launch of sofaab.com we hope to give you the tools to unleash your creativity, from the ease of your living rooms of-course !
Our brand has been a labour of love and when it comes to your home, we believe you can have it all - great design, quality and an affordable price.
From the factory to your living room - as direct as it gets
There is direct-to-consumer and then there is factory-to-your-living-room direct ! Our vertically integrated model with state of the art manufacturing allows us to manufacture all our products in-house ensuring excellent craftsmanship and allowing us total control of the user experience.
Launching Soon - An Exciting 2024
Presently we are working on adding two exciting features to our repertoire
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AR - very soon consumers will be able to visualise our products in their homes by simply switching on the cameras on their phones, an amazing feature which will help our users greatly !
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Room Scanner & Designer - imagine if you could scan your living room using your phone’s camera onto your computer or mobile and then add (shop for) our products to it allowing you to visualise what will look best, well - we hope to offer this to you very soon and we hope you will love it as much as we think !
